A buyer journey is how your buyers will move towards a purchase. (have a problem, evaluate solutions, make a decision). It’s different from your B2B sales pipeline which is focused internally on a process. e.g. prospect, lead, qualified, proposal, closed. A buyer journey directs your marketing and sales, so it is crucial to analyze and define before we begin our […]
The post How to Craft Your Buyer Journey? (and is AIDA applicable?) appeared first on Dancing The Digital Tune.
