Bed Bath & Beyond Bankruptcy: Looking Past the Red Herrings
Bed, Bath, and Beyond has filed for chapter 11. Analysts and experts are citing and analyzing several reasons leading up to this event. These include Intense competition Slow to adopt digital Lack of...
View ArticleThe Unique Advantages & Potential of AI & Web3
The combination of AI and Web3 unlocks significant potential for use cases that have not been possible with traditional technologies. In this blog post, I outline: What is Web3? Why is Web3 important?...
View Article3 Practical Channel Sales Strategies to Drive Results
Increasing competition and rapid innovation in enterprise business-technology makes channel sales strategies a must have. According to a recent research, deals close 46% faster when a partner is...
View ArticlePayPal USD Stablecoin – What Is It, and Should You Use it?
The crypto news was abuzz last week with the news of PayPal launching a USD stablecoin. However, what does it mean? What are the pros and cons? Let’s try to unpack these questions. What Is the PayPal...
View Article5 Steps to Good Demand Generation
Why this post on demand generation? All of us are trying to generate leads and drives sales. But too often our lead generation efforts feel like a treadmill. We do more and more, and the outcomes are...
View ArticleAvoid These 3 Mistakes for Successful Partner Programs
Creating successful partner programs is a key enabler of growth. A well thought-out partner program can contribute significantly to both brand and revenue. To improve the chances of success, here are 3...
View ArticleUsing Design Thinking to Create Systematic Growth
In this blog, I’ll discuss what is design thinking, is it still relevant, and how to apply it in a practical way to a real growth problem. We’ll use channel partnerships as our example today. Why...
View ArticleCreating a Partner GTM Plan
A partner GTM plan (go-to-market plan) is crucial to systematically drive desired results – both brand and revenue. You can access a free template I created here. Read on below to see how to use it....
View ArticleIs Your Sales & Marketing Automation Driving Growth?
This article on sales and marketing automation is for you if you feel that revenue potential is not being addressed and/or one of the following is true: You don’t have an automation platform It’s...
View ArticleCreating a Content Strategy that Drives Growth
This post on content strategy is very specific to B2B professional technology services. If you’re a marketing, practice, or sales leader, then this post should hopefully give you a simple yet effective...
View Article3 factors to choose your CRM and marketing automation
The decision on CRM and marketing automation can cause a lot of daily frustrations, loss of revenue, and sales-marketing misalignment. Much of the publicly available advice is too heavily focused on...
View Article3 Ways Revenue Attribution Analysis Can Improve Growth
When we think about revenue attribution, one of the most common topics that we think about is “How much revenue did marketing influence?” or “Where did our leads come from?”. That makes sense when...
View ArticleHow to Craft Your Buyer Journey? (and is AIDA applicable?)
A buyer journey is how your buyers will move towards a purchase. (have a problem, evaluate solutions, make a decision). It’s different from your B2B sales pipeline which is focused internally on a...
View ArticleInnovating With Generative AI
For the past 18 months, generative AI has taken our world by storm. From writing poetry to doing our homework, it seems like that it can do everything. Today, no innovation can be discussed without...
View ArticleHow to be More Efficient with an AI Content Writer
Discover the time-saving strategies of how to use an AI content writer. It can dramatically improve the efficiency of your workflow. Note: This blog will contain various affiliate links to HubSpot...
View Article3 Product Management Skills to Cultivate
In this blog, I’ll review three key product management skills. The learnings in this blog post, come from my experience as a founder and product manager, and from seeing good PMs in action. So instead...
View ArticleA Simple Partnership Framework for Faster Growth
A partnership framework helps you be more systematic with driving growth through partnerships. In today’s rapidly evolving business landscape, partnerships have become the cornerstone of success for...
View ArticleBuilding an Enterprise AI Strategy
Implementing AI seems to be simple at first glance: Get a dataset, run a regression or neural network on it, and voila, you have insights Send your prompts to a generative AI API like AWS or Open AI,...
View ArticleSolving Data Silos: The Modern Solution
As AI takes centerstage, data silos are the biggest hurdle that every enterprise architect, CIO, CTO, or business leader wants to solve today. We need access to quality & timely data, which in turn...
View ArticleAll about the customer journey map (with examples)
Creating a customer journey map helps you understand and analyze the experiences and interactions a customer has with your product or service over time. We should capture a journey from the customer’s...
View Article