Is Your Sales & Marketing Automation Driving Growth?
This article on sales and marketing automation is for you if you feel that revenue potential is not being addressed and/or one of the following is true: You don’t have an automation platform It’s...
View ArticleAvoid These 3 Mistakes for Successful Partner Programs
Creating successful partner programs is a key enabler of growth. A well thought-out partner program can contribute significantly to both brand and revenue. To improve the chances of success, here are 3...
View ArticleUsing Design Thinking to Create Systematic Growth
In this blog, I’ll discuss what is design thinking, is it still relevant, and how to apply it in a practical way to a real growth problem. We’ll use channel partnerships as our example today. Why...
View ArticleA Partnership Framework That Drives Results
Partnerships are tremendously beneficial but remain under-utilized. In this post, I’ll outline a partnership framework and address what I believe is the #1 cause of that under-utilization: lack of...
View ArticleCreating a Partner GTM Plan
A partner GTM plan (go-to-market plan) is crucial to systematically drive desired results – both brand and revenue. You can access a free template I created here. Read on below to see how to use it....
View ArticleHow To Do A Strategic Content Audit?
If you are looking to influence revenue from your content marketing, then this blog will be helpful for you. Traditional content audits focus on SEO metrics, traffic, and technical issues. A good guide...
View ArticleMerchants – Think customer, not mobile
In the past year alone, there has been a dramatic rise of mobile payments. Systems such as Google Wallet have incorporated loyalty programs, expanded their payment vehicles and made it easier for users...
View Article5 Examples of Connected Customer Experiences That Work
What are connected customer experiences? These are customer journeys that run across company boundaries, and are not limited to the traditional way of creating interactions with our own company’s...
View ArticleInnovating With Generative AI
For the past 18 months, generative AI has taken our world by storm. From writing poetry to doing our homework, it seems like that it can do everything. Today, no innovation can be discussed without...
View ArticleCreating a Composable Business Enterprise
The idea of creating a composable business enterprise stems from a need for better resiliency to change. It also leads to better customer experiences and business agility. Gartner lays out a framework...
View ArticleThe Unique Advantages & Potential of AI & Web3
The combination of AI and Web3 unlocks significant potential for use cases that have not been possible with traditional technologies. In this blog post, I outline: What is Web3? Why is Web3 important?...
View ArticleIs it Possible to Monetize Our Personal Data on the Web?
If you use the internet or engage in any kind of transaction that a normal human would engage in, then your personal data is often being monetized without any compensation to you. Here are some ways:...
View ArticleBuilding an Enterprise AI Strategy
Implementing AI seems to be simple at first glance: Get a dataset, run a regression or neural network on it, and voila, you have insights Send your prompts to a generative AI API like AWS or Open AI,...
View ArticleThe Future of Payments – Setting The Right Frame
There’s a lot of ongoing debate regarding future of payments which includes a discussion on credit cards, wallets, loyalty, banking, among other related topics. Meanwhile, we need to ask if the current...
View ArticleThe dilemma of digital banking is not about tech
I recently had the privilege of speaking at the BAI Beacon conference in Chicago. The topic was about the potential for APIs in financial services. The focus was on customer engagement. Update: A more...
View ArticleIs the digital scramble hurting customer engagement?
Businesses have generated innovative products for decades. The evidence is seen everyday in so many blockbuster products whose sales have shot through the roof, and many brands who have acquired legend...
View ArticleApp Modernization – 50% Faster with AI
In this blog, I’ll discuss how app modernization projects (including SQL to NoSQL migration) can be done using AI with ~50% or more savings in time and cost. Legacy applications face several...
View ArticlePractical, simple steps to banking customer engagement N.0
A recent report on The Disruption of Banking by The Economist highlighted that more than half of the banks are either ignoring the Fintech trend, or talking but not doing anything about it. In 2016, we...
View ArticleBuilding the Future of the API Economy
The impact of API economy is across all industries. Because APIs by their very definition are supposed to promote interaction and dialog across multiple companies, often in different industries. In my...
View ArticleHow to Create an AI Strategy?
This goes without saying but an AI strategy is nothing but a way to use AI so that you can improve the execution / impact of your stated business strategy. That’s because AI, including generative AI...
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