A Framework to Prioritize AI Use Cases
Prioritizing AI use cases is important. That’s because while AI use cases can be targeted to influence revenue, CX, costs, and service, not all of them are right for a business all the time. Read this...
View ArticleCreating a Partner GTM Plan
A partner GTM plan (go-to-market plan) is crucial to systematically drive desired results – both brand and revenue. You can access a free template I created here. Read on below to see how to use it....
View Article5 Steps to Good Demand Generation
Why this post on demand generation? All of us are trying to generate leads and drives sales. But too often our lead generation efforts feel like a treadmill. We do more and more, and the outcomes are...
View ArticleThe Partnership Maturity Model – A Simple Diagnostic Tool
In this blog, I’ll introduce a practical partnership maturity model that you can use to perform a diagnostic. As you already know, running a partnership or alliance in tech needs a variety of things to...
View ArticleAvoid These 3 Mistakes for Successful Partner Programs
Creating successful partner programs is a key enabler of growth. A well thought-out partner program can contribute significantly to both brand and revenue. To improve the chances of success, here are 3...
View ArticleInnovating With Gen AI – 4 Categories of Use Cases & 3 Risks
Today, no innovation can be discussed without considering either how AI will enhance it or make something redundant. Generative AI offers profound transformations across industries. But it can be tough...
View ArticleCreating a Content Strategy that Drives Growth
This post on content strategy is very specific to B2B professional technology services. If you’re a marketing, practice, or sales leader, then this post should hopefully give you a simple yet effective...
View ArticleResolving the Customer Experience Paradox
It looks like we have a customer experience paradox. Imagine standing outside a house, admiring the garden, backyard, and all the rooms that offer unique possibilities. You see endless potential. But...
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